New Year Resolutions | Larry H. Miller Volkswagen Avondale

2015 has come and gone, and it's time to start working on your New Year resolutions. The majority of your resolutions may revolve around health and fitness, but we're recommending that you add one more resolution to your list for 2016.

What's this resolution you ask? To keep up on your vehicle maintenance. We love our customers, and we want to help you keep your Volkswagen in tip-top condition. Below are a few items that we recommend keeping an eye on.  

1. Get Your Oil Changed On Time

Skipping or delaying your oil change can cause major damage to the engine of your Volkswagen. To make things easier, you can schedule your appointment online here: http://lhm.bz/1ODMp7m

2. Rotate Your Tires

It's important to rotate the tires on your Volkswagen. Doing this will help your tires to wear evenly, which will extend the life of your tires. 

3. Flush the Cooling System & Replace the Coolant

Kelly Blue Book recommends that you flush the cooling system and replace the coolant in your vehicle once a year. This will assist in preventing build up within your Volkswagen's cooling system.

Source: Kelly Blue Book

Larry H. Miller Volkswagen Avondale- Exterior Vehicle Maintenance

 

Just like a book, your vehicle gets judged by the cover. It is important to keep the exterior fresh and new. Here are at Larry H. Miller Volkswagen Avondale, we put together some recommendations on keeping your vehicle up-to-date with its exterior vehicle maintenance:

                                                                                                                                                                    

1. Car Wash - We recommend that you wash your car at least once a month. The exterior can be stained and it is safer to drive with clean headlights and mirrors.

2. Wax - We recommend waxing your car every once in awhile to avoid rust.

3. Paint Sealant - We recommend applying a paint sealant regularly to extend the life of your paint finish. It is important to fix any chips in your paint as soon as you notice them.

Maintenance is not just for the parts of your car that you can see. Use these suggestions to build value in your vehicle. If you have any questions on the exterior of your vehicle, we would love to help!

Larry H. Miller Volkswagen Avondale is conveniently located at:

10205 Papago Fwy

Avondale, Phoenix AZ, 85323

(623) 215-1600

Volkswagen Brand Loyalty

What does "Brand Loyalty" mean to you? Although there are several different directions and definitions, the best definition comes from www.exploreb2b.com, "Marketers across every industry struggle to figure out how to get customers on board. But the real magic comes when you figure out how to keep them. The lifetime value of a customer is what helps brands thrive over the long-term. Recruiting new customers is expensive; retaining them can be surprisingly affordable."

So what makes Volkswagen unique and why do fans stay loyal to the Volkswagen brand?

*Loyalty Discounts:
Volkswagen France offers loyalty discounts to those who currently own a Volkswagen vehicle. They also offers a VIP Rewards Program where you can earn points for every purchase and service.

 Below is a graph from Volkswagen France that shows the Volkswagen as being the Most Loved Family Car Brand.

*Reputation Management:

"Volkswagen India has initiated consumer-centric marketing initiatives like Prospect Dialogue Program (PDP) and Customer Dialogue Program (CDP) to increase customer engagement to reiterate brand commitment. The Prospect Dialogue Program (PDP) includes a Lead processing activity, which is a ten-minute call back facility to VW’s customers in an effort to reach out to their needs."

www.oncars.in.com  

*Customer Satisfaction:

This includes customers' needs and expectations, ongoing communication with customer's, expert advice, satisfaction surveys, and various survey methods.

www.oncars.in.com 

*Understanding the Market:

To reach certain people, a company has to understand the market. At Volkswagen India, since there are a lot of professionals, they decided to market through LinkedIn. LinkedIn is a social network that engages with professionals all over the world. Once on LinkedIn, Volkswagen India used recommended ads to target and encourage the Indian population to engage in conversation. Volkswagen India also created a company page to showcase the company. 

Why do you stay loyal to Volkswagen?

A Little Care Can Go A Long Way

There is an old saying that pops up in every day conversation on a fairly regular basis. We have all heard it. We have all used it. What is the saying? Here it is: "It is the little things that count". Here at Larry H. Miller Volkswagen Avondale we believe that phrase to be the cornerstone of car maintenance. We see a lot of, totally preventable, problems come through our shop every day. The trick to keeping your car in good shape is to stay on top of your maintenance schedule and to inspect, or let us inspect, your vehicle regularly.

How do you keep track of all the little things? We have a solution for you; Our Carefree Maintenance Program.

We will keep track of it for you! 

If you want to dive deeper into taking care of your car, we recently came across this article that was published in Reader's Digest. Some of the tips only apply to older vehicles, but others are fun little facts to be aware of. Take a gander at the article here.

Here were some of our favorite tips from the article:

6. Lighten up your key chainDoes your car key share a chain with a dozen or more other keys? That’s a pretty heavy load hanging off the car key when it’s in the ignition.The weight, combined with bouncing while you drive, can wear out the tumblers inside the ignition and eventually lead to ignition switch failure.To add years of service to your ignition switch, purchase a lightweight key chain that allows you to separate your ignition key from the others. Drive with only the ignition key in your ignition. If your ignition key “sticks” when you try to turn on the car, it’s a warning that your ignition switch is about to fail. Replace it before you get stranded. 

10. Park in the shadeOf course, a garage is always the ideal place to park your car. But if one isn’t available, minimize interior damage from UV sunlight and heat by always trying to park your car in the shade. If no shade is available or if you find parking under a tree results in bird droppings, use a car shade to minimize the sun’s impact. As a bonus, you’ll have a cooler car to step into on hot sunny days. Car shades come in two basic types: those that you unfold and place on the front windshield and rear window, or pleated types that attach to the windshield posts (with adhesive), window frames (with Velcro), or the windows themselves (with suction cups).

17. Fix bad weatherstripping immediatelyIf your weatherstripping is letting rainwater leak into the interior of your car, take a look at it and decide if you can repair it or if it needs to be replaced. Small leaks can be handled with brush-on seam sealers. Resecure loose sections, not otherwise damaged, with trim adhesive. Torn sections may be repaired with special caulking available at auto parts stores. You may also be able to extend the life of worn-but-intact sections by inserting foam rods, available at automotive stores, into the hollow section of the weatherstripping. If you decide to replace entire sections of gasket, don’t simply buy generic stuff such as you’d use around the house. Buy a product that matches your car’s original weatherstripping — it’s available in a wide variety of profiles from dealerships and automotive mail-order catalogues.