Sneak Peek - VW at New York International Auto Show 2014

With the New York International Auto Show a few weeks away, we wanted to share a sneak peek of what to expect with the Volkswagen brand.

Volkswagen will be coming out with a concept for the Alltrack Wagon. The Alltrack is not currently being sold in the United States but making their North American debut in New York. The concept is based off the Passat but focuses more on power, aggressiveness and off-road driving. The vehicle concept contains "beefier bumpers, sills and wheel arches."  - AutoTrader.com

Look out for a similar vehicle coming to the United States!

Volkswagen will also be revealing a 2015 Volkswagen Jetta Sedan. The Jetta is Volkswagen's top selling vehicle in the United States. This information is from www.automobilemag.com.

The New York International Auto Show will be held from April 18-27, 2014. For updates and images from the show, feel free to follow Larry H. Miller Volkswagen Avondale on Facebook. 
If you would like more information on Volkswagen vehicles, feel free to visit our dealership at:
10205 W Papago Freeway
Avondale, AZ
Phone: 866-645-6941
www.larrymillervolkswagen.com

Volkswagen Brand Loyalty

What does "Brand Loyalty" mean to you? Although there are several different directions and definitions, the best definition comes from www.exploreb2b.com, "Marketers across every industry struggle to figure out how to get customers on board. But the real magic comes when you figure out how to keep them. The lifetime value of a customer is what helps brands thrive over the long-term. Recruiting new customers is expensive; retaining them can be surprisingly affordable."

So what makes Volkswagen unique and why do fans stay loyal to the Volkswagen brand?

*Loyalty Discounts:
Volkswagen France offers loyalty discounts to those who currently own a Volkswagen vehicle. They also offers a VIP Rewards Program where you can earn points for every purchase and service.

 Below is a graph from Volkswagen France that shows the Volkswagen as being the Most Loved Family Car Brand.

*Reputation Management:

"Volkswagen India has initiated consumer-centric marketing initiatives like Prospect Dialogue Program (PDP) and Customer Dialogue Program (CDP) to increase customer engagement to reiterate brand commitment. The Prospect Dialogue Program (PDP) includes a Lead processing activity, which is a ten-minute call back facility to VW’s customers in an effort to reach out to their needs."

www.oncars.in.com  

*Customer Satisfaction:

This includes customers' needs and expectations, ongoing communication with customer's, expert advice, satisfaction surveys, and various survey methods.

www.oncars.in.com 

*Understanding the Market:

To reach certain people, a company has to understand the market. At Volkswagen India, since there are a lot of professionals, they decided to market through LinkedIn. LinkedIn is a social network that engages with professionals all over the world. Once on LinkedIn, Volkswagen India used recommended ads to target and encourage the Indian population to engage in conversation. Volkswagen India also created a company page to showcase the company. 

Why do you stay loyal to Volkswagen?